The Facebook Marketing Book | Daily Download Pipes

Measure the results of your campaigns with key performance indicators. About the Author Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. ... Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands such as Holiday Inn, InterContinental Hotels Group, Tide, Always, ...