Case Study: The Not-So-Wonderful World of EuroDisney | MBA ...

A 1988 book, Mickey: The Sting, by French journalist Gilles Smadja de nounced the $350 million that the government had committed at that time to building park-related infrastructure. In fall 1989, during a visit to Paris ... Total park construction cost were estimated at FFr 14 billion ($2.37billion) in 1989 but rose by $340 million to FFr 16 billion as a result of all these add-ons. Hotel construction costs alone rose from an estimated FFr 3.4 billion to FFr 5.7 billion. ...